The PR woman: Choose to challenge stereotypes

"Змея, которая не может сменить кожу, гибнет. То же и с умами, которым мешают менять мнения: они перестают быть умами." Фридрих Ницше ©

In 2016, Yuyu Chen on DigiDay referred to the US Bureau of Labour Statistics, stating that ‘women make up 61.3 per cent of the PR industry and 69 per cent of Public Relations Society of America’s members.’ Similarly, an essay titled, “Gender imbalance: why is the female-dominated PR industry still led by men?” published on the International Public Relations Association (IPRA) website, by Elina Melgin, CEO for ProCom, the Finnish Association of Communication Professionals states that as of 2013, Finland had as high as 89.2 per cent of industry practitioners as women. International Women’s Day c…

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