Super Cute Pieces Available At Amazon Fashions New Common Thread Shop

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Common Threads: Vogue x Amazon Fashion is a new digital storefront that just so happens to be filled with so many swoon-worthy pieces.

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Times have obviously changed in these last few months, and these changes have left so many industries scrambling to survive and adapt — the fashion industry has not been an exception.

So Vogue, Amazon Fashion, and the CFDA (Council of Fashion Designers of America) launched Common Threads: Vogue x Amazon Fashion — a dedicated, digital storefront that provides small- and medium-sized fashion businesses support from Amazon’s vast network.


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A Common Thread isn’t a new initiative, it’s an off-shoot of the CFDA/Vogue Fashion Fund which was originally established as a response to the tragedy that took place on 9/11. Now, Vogue is working in collaboration with the CFDA to raise both awareness and needed funds for those in the American fashion community who have been impacted by the COVID-19 pandemic. Their hope is to not only provide funding but to tell the stories of those who work behind the scenes across the country in the fashion industry. The fund is not limited to former Fashion Fund participants or members of the CFDA.

The legendary Anna Wintour has been a big champion for the collaboration, pointing out that “while there isn’t one simple fix for our industry, which has been hit so hard, I believe this is an important step in the right direction.”

Plus, Amazon Fashion is donating $500K directly to A Common Thread to support industry-wide efforts.


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Steven Kolb, president and CEO of the CFDA, explained that the donation would be used as micro-grants for brands being affected by the pandemic. “The $500,000 donation to A Common Thread allows us to increase the number of micro-grants for brands impacted by COVID-19. Additionally, ‘Common Threads: Vogue x Amazon Fashion’ provides a much-needed retail destination to introduce designers faced with existing inventory to new consumers.”

Christine Beauchamp, President of Amazon Fashion, added, “We’re honored to partner with Vogue and the CFDA to provide immediate support and to extend our services to help these brands reach tens of millions of new customers. Fashion is a priority for our highly engaged customer base, and we are dedicated to serving as an innovative destination for both well-known and emerging brands to grow their businesses.”

You can shop any of the 20 brands (like Brock Collection, Derek Lam 10 Crosby, 3.1 Phillip Lim, and Tabitha Simmons — just to name a few) currently offered. But stay tuned because they’ll be changing up the assortment.


Amazon Fashion

The shop is launching with 20 brands but will be adding more.

The shop is curated to perfection, as if we’d expect anything less from the likes of Vogue, and has a pretty stellar selection. Here are just some of our favorites:

1.

A voluminous Tanya Taylor ruched headband available in four eye-catching prints perfect for giving your athleisure uniform a bit more pizzazz.


Amazon

Price: $40+ (available in four prints)

2.

A refreshing Derek Lam 10 Crosby Talia dress designed in a sturdy but breathable cotton to keep you cool but stylish all summer long.


Amazon

Price: $237+ (available in sizes 00-16 and in three colors)

6.

An adorable Morgan Lane ‘Richie’ one-piece swimsuit made of Italian Lycra and designed with openings on the side detailed with two bow ties at the waist — if there’s a cuter bathing suit out there, I’d like for you to show me.


Amazon

Price: $79.99+ (available in sizes petite, S-XL)

7.

A pair of ultra-chic Tabitha Simmons ‘Blakie’ round toe loafers available in both a classic black leather and a decadent tan suede so you’re covered for whatever your outfit might call for.


Amazon

Price: $193.50+ (available in sizes 5.5-10.5 and in two colors)

8.

A comfy pair of Adam Selman Sport hi-rise sweatshorts inspired by bad-ass boxer shorts, these pocketed beauts will have you lounging in fashionable comfort.


Amazon

Price: $95 (available in sizes XS-XL)

9.

And a sophisticated Alejandra Alonso Rojas Nicolasa shirt detailed with lace trim at the collar and sleeve, and designed in a custom-made stripe print that’s available in both silk and cotton — it’s the kind of shirt that’s versatile and classic enough that you’ll wear all the time.


Amazon

Price: $145+ (available in sizes 6-8 and in two colors)

Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!


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