35 Natural Beauty Products You Might Just Fall In Love With

Ethique’s products are cruelty-free, eco-friendly, compostable, and TSA-friendly.

Promising review: “Smells great and works great! Leaves hair shiny but not oily. I love this brand. I’ll be buying more sampler packs as gifts.” —LJ

Get a five-piece sampler from Target for $15.99.

Promising review: “I love this shampoo bar! I tried Ethique because I like the idea of not using plastic, but I have also been thrilled with the way it works as a shampoo. I tend to have oily hair and would have to wash my hair every day with other shampoos. With the pinkalicious bar, I only have to wash every other day and my hair still looks great on the second day. My hair has been extremely soft and manageable and it smells AMAZING. The price seemed high to me at first, but the bars last a really long time, so it is also a great value. This is my third pinkalicious bar to buy and I won’t go back to bottled shampoo. I highly recommend this product!!!!” —rb

Get it from Target for $15.99.

This product is vegan, cruelty-free, sulfate-free, and Clean at Sephora-approved.

Promising review: “Works great both over and under a setting powder. Great highlighter that gives a lot of oomph for a product that uses natural ingredients. Very creamy and long lasting. Will repurchase! Also, I could see this working on all skin tones!” —Twiggyful

Get it from Sephora for $28 (available in three varieties).

I have a set of these all-natural face fibers and they’ve become my new favorite for when I want to freshen up in a hurry. All you have to do is wet the Croon with water, swipe it over your face, and you’re DONE! No makeup remover or soap needed. I recently packed them on a overnight trip and it was perfect for when I was too tired to get through my usual pre-bedtime routine.

The starter kit comes with two cleansers, a reusable laundry bag, and a reusable canvas bag.

Get it from Croon for $29 (available in five colors).

InstaNatural’s products are free from harmful ingredients. They are free of parabens, sls/sles, mineral oil, formaldehyde releasers, petroleum, synthetic dyes, polyethylene gylcol, DEA/MEA/TEA, and any unsafe preservatives.

Promising review: “I have honestly been so nervous to try an eyelash serum. I was so worried that it would be difficult to apply, and the serum would get in my eye. I’m happy to report that this lash serum is so easy to use, and it made my lashes so thick and strong! I usually lose at least one lash when removing my mascara, but after just two weeks of use, my lashes are strong enough to withstand all that rubbing! Now it looks like I’m wearing false lashes when I’m only wearing mascara!” —mimiwieds

Get it from InstaNatural for $24.97.

I’m very much someone who sweats at the *slightest* bit of physical activity, so having a good deodorant is key! I switched over to Schmidts almost a year ago and I’ve been such a fan. It actually works, doesn’t contain harmful chemicals, and smells delightful!

Promising review: “I’ve used a bunch of natural deodorants the past few years. Some super expensive and some for a few bucks. Expensive does not always mean better/more efficient. I’m currently loving this brand! I was surprised by the texture but it melts into the skin fairly quick. A little goes a long way. I have anxiety so I tend to sweat a lot and not once have I ever had any unpleasant underarm body odor. I have the rose vanilla and I love the scent. I can’t wait to try some other scents down the road.” —MaganSD

Get it from Target for $6.99.

This glaze is formulated with red root oil, a plant-based complex, and pomegranate. It’s naturally colored with a sheer red tint *and* naturally flavored to taste like a candy apple.

Promising review: “I’m not exactly sure when I became a lip gloss/balm/oil snob, but this GLAZE #1 Lip Oil has already trumped them all. If Glossier’s red lip gloss and NYX’s hempseed lip oil had a baby, this is it!! It’s super comfortable and I LOVE LOVE LOOOOVVVEEE the applicator on it (I have big lips). It smells (and might I add tastes) delicious. It’s gets more glossy depending on how much you apply. And even though I have darker lips as a black woman, the red tint still shines through. Now I have to share with my sister LOL.” —Arielle B.

Get it from Credo Beauty for $15.

Promising review: “I’m a fair skinned, freckled person who lives in San Diego. I HAVE TO WEAR SUNSCREEN everyday or I will be miserable. I get burnt driving my car. I have to say that this sunblock is one of the better ones I’ve tried. It goes on smoothly, leaves a minimal greasy feeling, and doesn’t have the chemical sunscreen odor that other usually have. Usually I prefer spray sunblocks so I don’t have to touch myself to reapply, but the spray was a dollar more than the lotion. I’ve only used this for application for my afternoon commute to work and pre-work errand running, so I don’t know if it stings when reapplied or if the slightly greasy sheen will eventually pool into the corners of my eyes, but so far so good. Plus it’s vegan and cruelty-free.” —shannonpierre

Get it from Target for $9.99 (available in SPF 30 and 50).

I recently gave these tampons a try and was really impressed! I’ve always opted for a tampon with an applicator, so I was super excited to learn o.b. organic tampons were now available with one! The applicator itself is made of plant-based plastic, which puts my mind at ease about being less wasteful.

Promising review: “I have always loved o.b. tampons in general, however, having switched to all-organic tampons a while back, I was sad to learn they did not offer them as of yet. As soon as I was able to try them, I fell in love all over again! I love the compact design of this brand and now knowing I can use them being 100% organic and knowing what is going into my body, I will never switch again and recommend to all of my friends!” —Mhayes

Get them from Target for $5.99.

Promising review: “I love this eyeshadow. I purchased Sunset Beach because I like to keep it natural with subtle enhancements and it works great with my skin tone for that. Application and pigment are great! ” —Emily O.

Get it from Credo Beauty for $20 (available in 18 colors).

Promising review: “I use Acure products. I have skin and fragrance sensitivities and this brand is very pure. I love this exfoliator. It’s not harsh but you definitely feel the scrub. Smells great.” —Vivigirl

Get it from Target for $9.99.

This face wash from Youth to the People has taken everyone’s obsession with leafy greens to the next level. This superfood cleanser includes kale, green tea, and spinach vitamins that’ll give your skin a seriously healthy boost. This product is vegan, cruelty-free, sulfate-free, and Clean at Sephora-approved.

Promising review: “BUY THIS CLEANSER. I have struggled with acne for years now and this cleanser is amazing. Super gentle, non stripping, and helps keep my acne under control. When I ran out of my first bottle I was without this for about a month and I have never missed something more! All my acne came back, my skin was dull, and I had more discolouration. Just purchased my second bottle and it’s starting to help my face again :)” —ChelseyHodges

Get it from Sephora for $10+ (available in three sizes).

HipDot’s “Perfect Face” palette is cruelty-free, vegan, paraben-free, pthalate-free, and mineral oil-free. Only the best for you and that beautiful face of yours! Don’t even get me started on the stunning crystal-inspired packaging.

Get it from HipDot for $18.

Promising review: “I love this new palette of soft neutral colors! They all are very natural-looking colors that blend smoothly and give a nice glow. It’s hard to even tell you are wearing makeup and I was very happy to find a makeup that is made with more natural and organic-based ingredients, which is sort of a challenge to find. Had purchased the ‘Sex Kitten’ palette in the past and loved that too, but was so glad to see all these and neutral palettes, cant wait to try the others! Great makeup and price is right too!” —Kat

Get it from 100% Pure for $55.

My little cousins love getting fancy manicures and pedicures, so it was only a matter of time before they wanted to learn to do it themselves. These Piggy Paint polishes are “natural as mud” making them perfect for them to test out their skills with.

Get a set of four from Target for $9.99.

In addition to being 100% vegetarian, products from Alba Botanica are free of parabens, phthalates, and synthetic fragrances.

Promising review: “Amazing! I had a big underground zit forming on my chin. I put one on overnight and the next morning my zit was starting to dry up!!! It normally takes weeks for these pimples to go away. The wrapper is a chore to open but worth the hassle. I will always have these zit stickers in my bathroom.” —LeahsMom

Get a pack of 40 from Target for $7.99.

This product is formulated with pro-vitamin B5 and pineapple ceramide (FANCY!) and does not contain parabens, sulfates, or pthalates. It has Sephora’s Clean badge of approval and the company is a supporter of the International Elephant Foundation. Need I say more?

Promising review: “I have extremely sensitive skin and almost everything else dries my face or makes it greasy which creates a ton of issues. However, since using this product, I’ve never had such flawless skin so consistently. This will continue to be apart of my skincare routine! Want to dry more Drunk Elephant products.” —BrookeLily

Get it from Sephora for $48.

These handy wipes are also vegan and cruelty-free, making them the perfect way to freshen up on-the-go.

Promising review: “The most important thing to know is that these are super helpful for getting rid of BO, but they won’t prevent it. After using the wipes you will still need to follow up with your normal deodorant. The wipes are a good thickness and don’t tear apart when I use them or pull them out of the pack. I have sensitive skin and I’ve never noticed any irritation from these wipes, even with the strong scent. Also, they make your garbage can smell great for about a day!” —Rachel

Get a pack of 30 from Target for $8.99 (available in four scents).

There aren’t any artificial ingredients in this bad boy! No unnatural preservatives, fillers, alcohol, parabens, fragrances, sulfates, or artificial coloring. It is made in small batches in the US and gently exfoliates using a blend of coconut oil and floral Moroccan rose.

Promising review: “This is hands-down the best body scrub I’ve ever used. I really like the smell and it leaves my body feeling refreshed and super soft. I think the product is very overpriced, but I realized that it will last me a long time cause I don’t need to use much product when I exfoliate.” —jewellerybox

Get it from Sephora for $36.

This set has become my go-to for my usual shower routine. The mix of indian lilac and clove leave makes it feel like a spa-like experience every time I wash my hair. I find myself deeply inhaling and exhaling without even trying. It’s magic. I also love that Love Beauty and Planet are working towards having everything in their products made from sustainable sources and that their bottles are made from 100% recycled materials.

Get them from Target: shampoo and conditioner for $6.99 each.

The key ingredients in this neutralizing mattifier are lotus powder extract, coconut water, and vitamin E. Sign me UP.

Promising review: “Love this powder. Matches my fair/medium skin, keeps the oil at bay, sets makeup, cute packaging, environment and animal friendly…what’s not to like?” —Gnelson3

Get it from Target for $11.99 (available in two shades).

This sweet-smelling product has a base of organic coconut water and is infused with hibiscus flower petals. Not only will it make you feel fancy, but it’s also paraben-, sulfate-, alcohol-, and cruelty-free!

Promising review: “Smells faintly of roses and hydrates beautifully. I travel with it everywhere. The mist nozzle delivers the right amount without drenching your face. Love this and will be ordering again.” —Hana Hawley

Get it from Sephora for $32.

Promising review: “Great all natural toothpaste. I’m picky when it comes to flavor and texture. It’s not gritty and it has a mild mint flavor, not overbearing. I have to use SLS-free toothpaste due to canker sores and it seems to keep my mouth and teeth healthy. This is my go-to toothpaste now.” —micaylas1

Get it from Schmidt’s for $5.99.

RMS Beauty products are non-GMO, soy-free, gluten-free, and cruelty-free. I love them because they literally say “we have nothing to hide” on their site.

Promising review: “I love this foundation. A little goes a long way, so even though the jar is small, I use such a small amount each time. It will last a while. The color will correct to your skin tone so if you get one thats slightly off like I did it isn’t noticeable. Its a light coverage but definitely buildable.” —Canzaldo1

Get it from Credo Beauty for $52 (available in 16 shades).

This lovely mascara from The Honest Company is made without parabens, paraffins, silicone, sodium lauryl sulfates, petrolatum, mineral oil, or synthetic fragrances.

Promising review: “Best mascara ever! I have sensitive eyes and every other brand of mascara irritates (burns or dries) my eyes. This formula is very lightweight not heavy at all like some mascaras can be. I have decent length in my eyelashes and this just enhances them and doesn’t make them look crazy or overdone.” —DaniCook15

Get it from Target for $16.99.

This perfume is beautiful inside and out! It is Clean at Sephora-approved, vegan, hypoallergenic, and cruelty-free. It smells of pear, rose, and vanilla, and is sure to delight anyone who leans in to hug you.

Promising review: “I was on the hunt for an all-natural, ethical fragrance that smelled great and lasted on my skin. The first time I smelled the Vanilla Woods out of the bottle I was in love. It’s a delicate, sophisticated warm vanilla — not synthetic smelling like so many cheap vanilla fragrances out there. It settles on the skin beautifully. I can rarely stand perfumes as they tend to smell overpowering and cloying. This is one of the only scents I’ve found that makes me feel so good when wearing it. I’d bathe in it if I could!” —MayaRei

Get it from Sephora for $79 (also available in a rollerball).

Promising review: “I’ve been on the hunt for brands that are vegan/cruelty-free and had my hopes high for this brand in particular because it’s affordable and dependable (based off most reviews); I wasn’t disappointed in the slightest! This face wash removes make-up well, which is hard to find in a lot of cleansers/face washes, and it left my skin feeling fresh and clean! I love it so much — I’m a fan for life!” —Coral

Get it from Target for $9.99.

Drunk Elephant’s motto regarding the ingredients they put in their products is “If there’s any doubt, it’s out,” so you can rest easily (literally) knowing you’re in good hands with this set.

Promising review: “It actually is a better deal to get this duo than getting them in the large package individually. both are holy grails and they work for a lot of people.” —tinazhang718

Get it from Sephora for $28.

Promising review: “When I saw the name I had to try it and this stuff way exceeded my expectations. I’ve gone through two containers since first buying it in December. The smell is like fruity, vanilla cocoa and it makes my skin sooooo soft. I emailed the company too about the glitter that’s in it and they told me it’s biodegradable and made from a plant-based resin! I’m obsessed with this stuff and can’t go without it now. Each batch smells slightly different too, but both have one of the best smells ever.” —DirtyUnicorn

Get it from Ulta for $20.