24 Makeup Products You’ll Probably Wish You’d Bought Years Ago

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Once you have these, you’ll sit there wondering why you waited this long to get them.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.


Maybelline Baby Lips Lip Balm moisturizes dry, chapped lips with ingredients like shea butter and aloe while also providing buildable color that’s long-lasting. All at a price point you’ll love. Flaky, washed-out lips? No thanks!

Maybelline / Via Instagram

It’s a true staple for me — I’ve been using it for years (I always get the cherry color, if you were wondering!). Plus, it has so much in the tube that it lasts forever until you need to replace it. With how effective it is and at such a great price point, it’s a given really.

Get it from Walgreens for $3.99 (available in three shades).


e.l.f. Cosmetics Lip Lacquer provides a glossy shine, moisture, and color — for an amazing price you can’t argue with.

@elfcosmetics / Via instagram.com

Promising review: ” This is my favorite lip product. It looks shiny, feels great, and my lips are way healthier now. This is my favorite product on e.l.f! I recommend it all the way. I go through them quick, I’m obsessed!” —HelloELF

Get it from e.l.f. Cosmetics for $3.


Physicians Formula Murumuru Butter Bronzer delivers a cream-to-powder finish that leaves you just about ready for a photoshoot. It’s loved for its ~buttery~ texture and sensitive skin-approved ingredients like murumuru, cupuaçu, and tucuma butter sourced from the lush Amazon forest.

Physician’s Formula / Via Instagram

Promising review: “This is super beautiful on the skin. I don’t really go for full glam and prefer natural looks. It blends beautifully and gives a natural glow. The smell is amazing and so is the texture. Overall love this. —beautygoer

Get it from Target for $13.29 (available in six shades).


Touch In Sol No Poreblem Primer glides over skin to make pores nonexistent. Plus, soothing green tea extract will leave an all-day matte finish. Whoop-whoop 🙌!


Promising review: “This goes on very smooth, but stays light. It really does blur out my pores and blemishes very well! Best base for makeup I’ve ever used. It is super easy to use too!” —sophster14

Get it from Sephora for $18.


Glossier Cloud Paint Blush tints your skin with a healthy and pretty flush of color that’s sheer, blendable, and buildable. It’s formulated with collagen and retains a high amount of water so it visibly plumps and hydrates your skin with a dose of moisture!

Glossier, Nusrat Sultana/BuzzFeed

That’s me above, wearing Cloud Paint in Dawn! Reviewers note that you only need a little bit, as it goes a long way, which is great because it means the tube will last you a long time. It’s so seamless and hydrating that it almost feels like a moisturizer. It’s also hypoallergenic, dermatologist-tested, paraben-free, fragrance-free, and cruelty-free.

And check out our full review of Glossier Cloud Paint here!

Promising review: “Literally incredible. Cloud Paint makes me instantly look alive. So easy to put on. I didn’t realize how lifeless I looked before I put it on. It doesn’t get better than this. Seamless, intriguing, and lasts forever. I am in love.” —J

Get it from Glossier for $18 (available in six shades).


Australian Gold Botanical Tinted Sunscreen shields your skin from UVA and UVB rays with SPF 50, and evens your tone with a natural tint that prevents the dreaded ghostly white cast. It’s also rich with skin-loving botanicals like eucalyptus and red algae, and helps blur imperfections.


The tint is universal and the sunscreen has a matte finish, meaning it’ll keep oil at bay. Once it’s rubbed in, it blends right into the skin. Which means it’s formulated to work great under makeup. It’s also plenty affordable. The sunscreen is water-resistant for 80 minutes and approved by the National Eczema Association! Basically, this is THE tinted sunscreen of all tinted sunscreens. Check out more of the best tinted moisturizers here!

Promising review: “I’m never buying another primer, and I’ve tried them all, drugstore to high end. This keeps my makeup looking great all day and night. Since finding this product, I haven’t even skipped a cloudy indoor day. This is tinted just enough to not make me look like a clown, and blurs imperfections slightly. Absolutely no stinging, and I put it around my eyes. I bought 2 more backup tubes for fear that I will be without, even though I can’t imagine going through one tube anytime soon!” —Kimm

Get it from Target for $9.99.


Fenty Beauty Gloss Bomb grants the most enviable shine, plump, color and glow to your lips that’ll make everyone do a double take. This one is for sure holy grail-worthy.


Promising review: “I love lip gloss, but this one is just fantastic! The texture isn’t too thick or runny, the smell is great, and the colors go with everything! It’s also a very hydrating formula which my dry lips loooove. I’m definitely getting more! The price is pretty good for the amount of product you get and the formula, you don’t need too much. It’s great by itself, with lip liner, a topper for liquid lipstick, or a lip liner, lipstick and gloss combo! I always get compliments when I wear these glosses. It’s definitely universally flattering and a must-buy! I’m hoping one day they can add SPF to it!” —oodlessnoodles

Get it from Sephora for $19 (available in six shades)

Maybelline / Via instagram.com, Maybelline / Via instagram.com

Promising review: “This foundation is CRAZY good for $5. It’s more natural looking and longer lasting than every department store brand I’ve ever tried. I was sick of foundations that looked caked and unnatural, but when I read that this one is noncomedogenic I bought this in a pinch. I am forever converted. The finish is dewy but not greasy, it sets beautifully with powder, shade range is on point, it has buildable coverage and seriously just looks like flawless skin. The coverage is about sheer to medium, but still works well for under eye coverage because of the radiant finish. My skin looks flawless all day. Believe the hype!” —kateandlilly

Get it from Target for $5.34+: the matte one in shades under light, medium, and deep and the dewy one here in shades under light, medium, and deep (available in 30 shades).


L’Oreal Voluminous Original Mascara lengthens lashes until they’re fanned out and flutter-worthy — so much that reviewers swear no matter what other brand they try, they always come back to this one!


Promising review: “Best drugstore waterproof mascara out there, by far! I have sensitive skin, wear contacts, and usually go for higher end makeup products in most cases. This mascara however has blown me out of the water for staying power, waterproof ability with tears, and the formula not making my contacts angry. The brush does well, just apply carefully and your lashes shouldn’t be clumpy at all! Definitely an affordable and reliable waterproof mascara in my makeup bag now!” —Cmarie

Get it from Target for $6.79 (available in 12 shades)

Pssst…this also won best waterproof mascara on BuzzFeed Reviews!


Colourpop Baby Got Peach Shadow Palette gives you everything you need for a sunny, spring, or summery look, with pretty peaches and pastels and three different finishes. It’s hard to resist!


Promising review: “I have never worn eyeshadow before and I decided to give it a try. This product is amazing! It stays on ( I didn’t use primer ) for 12+ hours without smearing!” —Sandra

Get it from Colourpop for $12.


NYX Setting Spray firmly protects your makeup from outside elements and the mark of time, keeping you looking fabulous and fresh with the “just-applied” look for hours! It also comes in both matte and dewy, so choose your fave and spray away.

@nyxcosmetics / Via instagram.com

This is my go-to setting spray for every makeup look (I use the dewy finish). I love how it locks the colors into place, keeps me from getting that afternoon grease, and even at the end of the day, I see no streakiness or fading. Please give me all the NYX setting sprays.

Get it from Target for $8.49 (available in matte and dewy).


Tarte Amazonian Clay 12-Hour Blush goes seamlessly onto your cheeks for a pretty, rosy flush. It’s super pigmented and uses Amazonian clay to control oil and provide moisture to the skin so it’s a win-win-win with this one.


This is dermatologist-tested and mineral oil-, gluten-, and paraben-free.

Promising review: “I am obsessed with this blush. This is the perfect everyday blush. It looks great with my complexion and lasts all day! Would recommend for everyday use.” —goldengirl88

Get it from Sephora for $15+ (available in 13 shades).


NYX Epic Ink Liner makes all your cat-eye dreams come true with its fluid, smooth, and waterproof quality. The strokes are flexible and the color is deep and defined so draw away!

@nyxcosmetics / Via instagram.com, NYX

Promising review: “I bought this product about a month ago and I love it. I have been trying to get the Sofia Loren cat eye look and this liner made it easy. I love the fact that the tip is so fine and precise. I love the fact that it comes in brown. It is the best product of its type that I have tried, the price is great, and the biggest plus for me is that NYX is cruelty free.” —Weez

Get it from Target for $8.99 (available in two shades)


Promising review: “This really is a must-have product. I was skeptical but decided to try this highlighter after ready glowing reviews. I am so glad I did because this highlighter truly gives the appearance of perfect glowing skin without making my skin look oily. Every time I wear this, I have a great “skin” day with lightly-glowing skin. It seems to set my blush in addition to providing the perfect glow. You can build the glow for a more obvious highlight which I do at night for going out. I have tried highlighters from Becca, Hourglass, C. Tilbury, CoverFx, and many more. Tickle Highlighter is at the top of my favorite list.” —nycgal123

Get it from Sephora for $30 or try the mini version for $17.


Promising review: “This is such a dreamy product. It not only blends and stays out beautifully, but it adds the loveliest shimmer to eye looks. Even on its own it’s lovely. I bought this for a bridal look. Perfect for that soft, romantic vibe.” —wudeva

Get it from Sephora for $24 (available in six shades).


Glossier Boy Brow Gel amplifies brows by thickening and shaping them while adding color to fill them in. With organic waxes for a flexible hold, olive oil for nourishment, and collagen to condition, you get full brows that are still natural and healthy because brows need some lovin’ too!


We also love this at BuzzFeed! Check out our full review of Glossier Boy Brow (#5). This gel is free of alcohol, fragrance, and parabens. It’s also cruelty-free, hypoallergenic, ophthalmologist-tested, and dermatologist-tested.

Promising review: “This is by far the best brow product that has ever existed. The formula isn’t too crunchy, it doesn’t smell weird, and it doesn’t smear. It makes my brows look beyond what I ever dreamed they would look like. This product volumizes and thickens my brows perfectly. I’ve already recommended the boy brow to everyone I know!” —Jade

Get it from Glossier for $16 (available in four shades).


e.l.f. Cosmetics Luminous Putty Primer gives your skin a radiant and hydrated base so it looks like you’re glowing from within. It also uses collagen to help plump, and of course, smooths for a poreless effect!

elfcosmetics / Via instagram.com, elfcosmetics

Promising review: “I just got this primer today and was very excited to try it. It applies easily and leaves the skin blurred but with a nice glow and foundation glides on smoothly and looks more even than without the primer. I am very pleased with this product.” —Marilyn26

Get it from e.l.f. Cosmetics for $8.


Sephora Collection Jelly Melt Glossy Lip Tint hydrates and tints lips completely, leaving you with juicy, flattering color that looks natural.


Promising review: ” I am absolutely in love with this product. It is high shine colour without being super opaque. It gives the illusion that your lips have been stained from a lollipop or popsicle, and then you put some clear gloss over it. One of the best features is that it also stains your lips after the gloss is gone, so you don’t have to worry about reapplying all the time.“—zozobean66

Get it from Sephora for $10 (available in seven shades)


bareMinerals Original Loose Powder Foundation goes from powder to cream, melts into your skin like a dream, and gives a fresh, luminous finish. It’s super easy to apply, has SPF 15, and leaves you with glowy, silky skin so you’ll be like damn, that’s my skin? 😱


Hot tip: Use a hydrating face mist like this one right after you apply the foundation to help it settle into your skin and give you that amazing dewy glow. That’s how I use this and I love how it leaves my skin looking so flawless but natural and radiant all the time. This is made with just five clean mineral ingredients and comes recommended by the Skin Cancer Foundation for sunscreen protection (Fancy, fancy!).

It’s also vegan, and mineral oil-,paraben-, formaldehyde-, coal tar-, hydroquinone-, fragrance-, and cruelty-free.

Promising review: “This foundation has completely changed my makeup routine! It’s so easy to blend when I’m in a rush and it changes from a powder to a luminous finish. Incredibly soft and I’ve never received so many compliments on my normally oily skin. Also, it didn’t cause any breakouts!” —allieecatt

Get it from Sephora for $32 (available in 30 shades)


L’Oréal True Match Lumi Glotion illuminates all over and gives a highlighting tint of color to your skin for a natural-looking glow. It also hydrates and smooths, and you can use it as a makeup base or mix it with foundation for the ultimate glow.


Promising review: “Such a great product! Doesn’t feel greasy at all. Adds a very nice, subtle, and natural looking glow to my pale skin and it lasts all day. I love to wear it under my BB cream or just alone after moisturizing.” —Mikalah

Get it from Target for $11.49: available in fair, light, and medium.


Etude House Zero Sebum Drying Powder uses sugar polymer, which absorbs oil, and fluffy cotton extract, which improves the skin barrier, and other ingredients like willow tree and ~gold~ to keep skin from producing excess sebum. This combo also contributes to the soft matte finish. Instead of cracked and dry, you’ll look fresh and ready to take on the day.

Amazon, amazon.com

You can use this for your face, for oily bangs, and as an eyelid primer! This powder has no mineral oil, talc, animal material, or artificial fragrance.

Promising review: “I have oily, acne-prone skin, and this works wonders on keeping my oil at bay. In the Australian winter, my oily skin can become oily after a few hours, but with this powder, even after 12 hours without any touch-up, there will only be a tiny bit of shine around the T-zone area. I also love that it gives a mattified and smooth finish to the skin.” —Connie

Get it from YesStyle for $7.51.

You at yourself after using these:

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Reviews have been edited for length and/or clarity.

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Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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